[robg]

I'd add a fourth:

4) We didn't like you.

Of course that statement can come across in many different ways, so saying that and bluntly is not going to happen.

The rest of the feedback is mere rationalization after the fact. Some may be right, some wrong, it doesn't matter. They choose based on the people.

Always tough to realize that some people don't like you. Our goal is to find the people (customers, friends, spouses) that love us and really treat them well. Some of us are just a bit less loveable.