[spencerfry]

Author here. I think Fred Wilson said it best back in 2011:

"I believe that a good domain name is an important success factor in building and launching consumer web services. It's not in my top ten but it could be. It's certainly something we think about a lot when making investments and working with companies post investment."

Check out his article to read his reasoning.

http://avc.com/2011/04/finding-and-buying-a-domain-name/

[spencerfry]

P.S. The best article I've ever read on getting a domain name is the top comment of that post by "Guest".

[larrys]

One problem with reading a post on domains and trying to then buy one is that you are doing it one or three times perhaps but the person who is selling has done it thousands of times and in general (if they own large quantities of domains) will run circles around you.

This is an example of where a bit of knowledge can be dangerous.