So you see no/little difference between an unethical ISP that's cheaper than a more expensive ethical one?
I'm not sure what you think this debate is about.
I'd love to support a more ethical ISP, but as a practical matter, internet is already expensive and spending more for the same or less isn't really a workable option. Downgrading my connection is also not a great option; if I'm forced to choose between a fast expensive connection and a cheap slow connection, then yeah; it's great that Net Neutrality is a thing, but now I'm stuck in the shitty situation I was trying to prevent anyways.
When money's the deciding factor, decisions are easy. There's more to life than money sometimes, though.
I could shop at Walmart and have an extra 20 bucks for my internet bill. Instead, I choose the slower internet with the ethical provider so that I can shop not at Walmart.
Not to say I'm perfect by any means, but this is just an example of the decisions I try to make every day. These decisions are hard sometimes.
There's plenty more to life than money: there's a wedding I'm planning, a wife I'm going to support while she goes to school, pets that I take care of, artistic organizations I support, etc.
Giving up on all of my hobbies that require internet, and having my fiancee to the same, is not practical. Paying more for internet is not practical. This is not an unreasonable position to take, nor does it represent some tragic moral failure on my part.
In any case, it's a thought experiment that's not worth defending myself further, because there are no alternatives to Comcast where I live.