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That would be politically trickier to pull off. It's much easier to say, "We're not censoring anything - we're just not giving them 'premium' speed.", and then redefine the status quo as the new 'premium'[0]. For Netflix, it doesn't matter - having the equivalent of dial-up speed is essentially the same as being blocked entirely, since their service depends on reasonably fast download speed. To illustrate another scenario, imagine two political candidates, one whose platform includes treating ISPs as a public utility, and one who doesn't. It would be very easy to slow the former's campaign website to a crawl (e.g., 30s or more load time per page). While this wouldn't prevent people from accessing the website, or him from getting his message out, it would seriously hamper it in very noticeable ways. This way, the ISP isn't censoring any political candidates (that would be bad!). They're "just" not giving him the "premium" speed. [0] This kind of redefinition happens all the time - notice that five years ago, mobile data plans were unlimited and texting was expensive for the carriers to offer. Suddenly, texting "became cheap" for them to offer, and data became limited. It's not that the costs dramatically changed (SMS always had literally zero marginal cost, since it piggybacks off of the packets already being sent), but fee structures and cost structures are oftentimes very different. |