[psnajder]

All you have to do is create a network under these guidelines. One system to do whatever you can in that awesome system that does a batch of particular things. Then you invite your friends and say, look, you can do all these awesome things just by being in my awesome system/network! They, understanding its awesomeness, will have to join. You offer them even more things that are progressively more awesome. And more people join. And more people surf under one unique sign-in.

One night you get home and feel happy, satisfied, knowing that your network of users has finally experienced the greatest possible, most efficient, most awesome system ever invented. And before you go to sleep, you pick up a phone and call your mom to tell her how happy you are.