[tomelders]

I don't see it the same way. Everywhere I go I see people consuming health and fitness products, from easy fad diets to high end sports equipment it seems to me that people have an insatiable appetite for it. Not everyone of course, but in the UK alone the Health and Fitness industry is worth £3.6 billion. I shudder to think what the medical equipment industry is worth. I suspect that whoever can marry the two in a way that is acceptable to consumers will effectively have a license to print money.