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by normloman 4426 days ago
Copywriter here. I can't tell who I'm supposed to be hiring by reading. From the pictures, I'm guessing GigYard is a place to hire dog walkers, chefs, and landscapers. Perhaps you could be more specific on what a "gig" is? Unless your target market is musicians or freelancers, your audience isn't sure what it means.

The first rule of copywriting is to highlight benefits, not features. So don't rave about your powerful search that can filter by territory, hours, or experience. Say how users can easily hire skilled workers when and where they are needed.

Also, how is this different than task rabbit? Is hiring local service providers a problem in need of solving? Do people really need or want this?

1 comments

I'm so glad to have this feedback. Identifying my audience and avoiding feature speak where two things I tried to give consideration to while writing the copy. Still, I couldn't work out how to accomplish that.

The biggest difference from TaskRabbit is likely the direction of communication. GigYard encourages you to seek out and engage a candidate based on your needs. While TaskRabbit encourages you to describe your needs then promotes them to candidates for bidding.

For simple tasks I think the TaskRabbit approach works well. I expect that GigYard will be used to find service providers that meet more specific requirements.