[objnotdefined]

This is definitely a thing. Here's a link from my friend in Kansas, and how Comcast is preparing for it already:

http://www.speedtest.net/my-result/3479092379

Incredible what happens when you get a little competition!

[pwarner]

A reasonable article on how cable companies can respond.

http://arstechnica.com/information-technology/2013/12/why-co...

tl;dr: by using more spectrum in the coax cable can get pretty fast... So pressure from Google should get them to crank up the speed sooner than later.

[ihsw]

As mentioned in the article, this requires a DOCSIS 3.0+ modem, and there are costs to rolling out equipment. Cranking up the speed isn't simply a matter of turning the dial on their end.

However you are correct that coaxial cable has plenty of room for improvement with a cost that pales in comparison to rolling out FTTH.

[hrrsn]

I'm due to get fibre installed later this month. Can't wait to go from 10mbit/0.8mbit ADSL to 100/50.