[User9821]

You don't want to force people to do anything, otherwise it skews the results. Force someone to vote for 30 seconds, or to vote 10 times, and they'll just sit there tapping the first picture until they reach their target. You'll get lots of votes, they'll just be useless.

I think you'd get enough votes if the app was in the right format. It would have to be like hot or not, where you have 2 photos, pick one, and instantly get another 2 photos along with the results from the first set. This gets people trapped in the just one more click mindset.

Focus it on fashion and clothing, people will vote to see more photos, to judge the outfits of others (a lot of people enjoy doing this for fun), and to get inspiration for themselves.

Also, allow users to select what gender and age groups can vote on their photo.

[Fizzer]

they'll just sit there tapping the first picture until they reach their target. You'll get lots of votes, they'll just be useless.

Some people would do this, but as long as you randomize the order of the pictures their data won't alter the winner since each image would get an even number of bad votes.

You can also detect when people are doing this and start throwing out their votes, or just don't even prompt them to vote and show them ads instead. I'm pretty sure this would be a minority, since most people would understand that they want to get real results for their own photos, so they need to give real votes to other photos.

[lgas]

You could offset the "tap the first picture" effect by e.g. randomizing the order the pictures are shown, weighting the votes of serial "top clickers" less, etc.

[User9821]

Then you're just applying random votes, instead of actual votes.

For example, something that should be 15-2 votes, ends up being 95-82. You'll be applying a large number of votes to both sides, and pushing everything towards a 50/50 rating. This doesn't help anyone, the goal is A/B testing, and you're making it more difficult to get accurate data. 15-2 shows a lot of promise for A, but then you add 80 random votes to both sides, and 95-82 seems like a tie.

[lgas]

Well, I didn't really outline a specific approach, I was just trying to suggest that there are techniques you could apply to the data after collection to solve the problem without modifying the fundamental premise of the app. For example if you "weighted the votes of the serial top clickers less" in addition to randomizing the order of the pictures shown, then when all of your serial top clicker votes count as 0.1 instead of 1 then suddenly your 95-82 might move closer to the 15-2 and leave you with something like 25-12 which isn't as clear as 15-2 but is clearly significant.

Instead of showing the user 95-82, or 25-12 you tell the user "others prefered shirt A 2-to-1 or shirt b 66% to 33% or whatever might be appropriate.

Anyway, again, I'n not suggesting any particular techniques are the right ones, just that there (almost certainly) viable techniques available to mitigate the problem.

[Fizzer]

For example, something that should be 15-2 votes, ends up being 95-82.

It's all in the presentation. If you just highlight one image and stamp "WINNER" next to it, most people won't even look at the numbers. Crowning a winner is more important than being scientifically accurate.

[fudged71]

>Then you're just applying random votes, instead of actual votes.

I suppose the question then becomes: will the end user notice or care if the votes are random? Do the votes need to come from humans at all?