It does sound similar. Just from watching the video, it looks like thumb.it just has up/down votes on one image, with optional additional feedback.
The advantage of having two images is the voter doesn't even need to read a description or know what part of the image they're supposed to up/down vote. They should be able to easily see the difference between the two and just make a snap decision in less than a second. Not having to read text makes it more fun, I would think, and also provides a lot more results for the picture-taker.
The advantage of having two images is the voter doesn't even need to read a description or know what part of the image they're supposed to up/down vote. They should be able to easily see the difference between the two and just make a snap decision in less than a second. Not having to read text makes it more fun, I would think, and also provides a lot more results for the picture-taker.