[tgoldberg]

In our opinion, event discovery via a directory isn't that effective. Real discovery comes from social proof and recommendations from friends/connections.

We're working on some things to assist with this, but we're also looking into other channels of mobile commerce (beyond ticketing) that we can monetize.

[akor]

But how do you then monetize it? Is your paid promotion program something like you get a percentage of the sales that a directly attributed to your promotion (aka "social proof / recommendations") like for example bandsintown? I guess what I'm still saying is it's unclear if I pay you X what is the value you are providing me. The service is very cool just trying to understand the premium service.