General public's tastes and interests can be shifted. Many years ago, Chinese people value hardwork and intelligence. Now they admire same thing as Americans smartness and fame.
While that may be true, it most certainly hasn't happened in the last 3 years. Maybe over time people will stop valuing Jobs' work higher than that of Ritchie and McCarthy, but I think it is likely to stay like this for the forseeable future, just as it has been for quite a while.