[danielfranz]

Another general comment: I think it's quite simple: the content itself is not the issue here. There are a lot of big publishers out there offering really fast really high-quality news content following journalistic standards. The issue is the lack of a business model appropriate to the current technology. Therefore I think the key is distribution and presentation of the content and the development of services around it - not changing the content. Especially not in order to be more attractive to advertisers.