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by danielfranz
6143 days ago
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Sounds like a good plan! My experience tells me that you have to be very careful when mixing bloggers and journalists from publishing companies (if that's what you intend to do). A lot of journalists perceive bloggers as a threat. Although that seems naive I think it's a normal reaction. In my view it's necessary to involve bloggers but I don't think of them as journalists. They have other principles of investigating and sourcing and a different style of writing. Don't get me wrong, they're important and the fact that free blog providers enable potentially anyone out there to speak their minds on the big stage is a small revolution. Although not on one level with Gutenberg or the invention of the Net itself, like some say. But bloggers certainly are not the key to saving traditional journalism :) |
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I disagree. It will be far easier to convert bloggers than newspaper owners. And if newspaper owners see that bloggers are making more money than they are, they will eventually join as well.
The problem with starting with newspapers is that you'd need a critical mass, and that's very hard when you have 1,000+ players who each have a six-month sales cycle.
With bloggers, on the other hand, there are only a few key players and because each outfit is only a handful of people the sales cycle is only a few days at most. Unless I'm missing something, trying to sell to newspapers would be an enormous mistake.