Ask HN: Interesting examples of startups breaking into tough industries?

[hellosmithy]

Particularly examples of well-entrenched / monopolised industries being disrupted by startups - and how this was achieved.

[miriadis]

https://www.opendesk.cc/ for furniture

[27182818284]

DuckDuckGo I feel is making a great go of it in a nearly monopolized industry.

[softwareman]

Tesla, SpaceX