[dmbass]

I think that's the entire point of the article. The premise is that designers have been given a seat at the table because of the perception that they have some advanced insight into producing products with market fit and betting on them is more likely to produce a successful product. The author uses these three apps, a sample of design driven products, to show that lauded designers have no better insight than anybody else. Maybe they're only better at making things shiny, not creating valuable products.