[onmydesk]

"It looks like it supports a long-time pain of being able to direct someone to download an app and then open a specific location within the app. You could now have a QR code that when scanned from a shop didn't just download the right app for the phone, but the applink would also describe what to open once the app is installed."

Is that what it actually does? If I have an iTunes url to my app can I imbed an argument to send to the app once it runs after being downloaded? I would have thought a standard requires implementation by apple for that to be the case.

Ive read the fb post, saw the f8 section and watched their video and I still don't know what it does. Maybe Im dim.

[benjaminfox]

These links don't preserve intent for users who don't already have the app, due to the App Store's and Google Play's problems with attributing app downloads.

My company, Tapstream, fixes this by pairing our attribution platform with a deep link redirector - users who have the app already are deep linked, and users who don't have the app are sent to the App Store.

Then, once the new user installs the app, the app receives a callback with the user's source and any query string parameters on the original link. Docs: https://tapstream.com/developer/deferred-deep-links/