[esquivalience]

That's quoted out of context - you left off the next sentence:

"Obviously we’d prefer that you use us,  but the main thing is to make sure that you get them in a place where the data belongs to you and not someone who wants to keep it under lockdown."

Sure there's a marketing message there but it's buried at the bottom of a long quite involved post, and fully disclosed. Hardly discredits the article just because he's an interested party, IMO.

[mendicantB]

The post was hardly worth writing in the first place. This is extremely standard social network (or internet company) practice. The privacy concerns of just giving a massive dump of all that data are very complex.

Given that, it's incredibly obvious the post was written as a self plug, and burying it was disingenuous. If that author had begun with, "this is an issue and we have a solution for you", it would have been much more honest.