[jacquesm]

> what kind of organizations will benefit the most from this service?

Google.

For instance, they could use you hosting your DNS with google as a signal, and it also gives them nice demographics information for sites that do not use GA.

Kind of surprised they don't make it free, compared to the value that would provide given the context of their other offerings they could nail all the competitors in this space while getting plenty of value out for themselves.