[patio11]

a) Don't call it a blog. Cite the important essays as essays, probably by name. If your blogging does not result in individual essays important enough to cite by name, revise your strategy. b) It is absolutely the case that at least some CVs created for some purposes are improved by the addition of things which feel blog-y in character. I don't know how far it would get you if you were looking to get an academic appointment (likely less than having an article in the Journal Of Nobody Reads This Ever), but there are many people whose professional reputations are enhanced quite a bit through their writing platforms.