Thanks! This is really helpful. I'm new to website development. I've been focused on our business plan, but someone suggested we create a landing page. From your suggestions, it sounds like a "landing page" can be more like 3 or 4 web pages that give a summary of what is to come. For instance, the first page would be a over-all summary of what the entire site will be and then there would be separate links for 1.) buyers, 2.) sellers, 3.) specific features that are what make us different, & 4.) a pricing page. Would this be correct?
The best thing to do to answer is A/B test it. A few other pointers
1. Create separate landing pages for sellers and buyers (the two sides of the marketplace) since they have different needs and it will be difficult to get it into one page.
2. Get down the minimum things they MUST know and that answer their main pains, live the rest for the Features page and the Pricing Page