[tedivm]

Honestly it depends on who your market is. If your users are mostly on the same continent as you it's probably not worth it, otherwise it could be.

On the other hand, if your site makes you money and you've got competition then every edge you can get is worth while.

[BorisMelnik]

thank you and thank you. ok that really makes sense. my site is b2b and although transactions do not occur on the website every ounce of frustration I can save matters. we also get a ton of users from US/AU/EU/AS so even with that it would make sense.