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by interpares
4434 days ago
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My thoughts, in random order: -As long as humans still respond to storytelling -- something we've been doing for as long as we've been around -- branding will have a role. -Nothing is more central to a brand than having a good product that people want. No amount of storytelling can replace this. -$30K to spend on a consultant at this point in the startups life seems silly. It might have been better to just get all your employees together and engaged in brainstorming with some kind of framework to guide you, like this one [1]. -A/B testing and branding should work together. The most important thing you can test is your offer, the basic way you convey yourself to your clients and prospects. Focus on optimizing the copy first, not the color of the buttons.[2]
A great way to do this is by listening to how your existing customers describe their problem, your product and how the two relate. Use their words. [1] http://www.cezary.co/post/79977288955/marketing-fundamentals... [2] http://www.groovehq.com/blog/long-form-landing-page |
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