[danso]

This does not seem like a well-planned marketing campaign. Uber and its competitors would've done well enough on pure demand alone without having to say anything. But now they've decided to (inadvertently or not) jump into labor politics, which will almost certainly be interpreted as an effort to sap the strike of its power...and this effort will be associated particularly with the affluent who are wealthy enough to use Uber. I'm not saying the labor strike is right or wrong, I'm just saying that there is no way to stay out of the politics with this kind of marketing campaign, no matter its actual intentions. So I hope the contingency for blowback was planned out, and that this was not just the marketing department's way of riffing off of current events.

[walshemj]

Talk about giving the London cabbies (who do have the ear of Bo Jo) a stick to beat uber with - yet another sv company with the political sense of a dead hedgehog in a paper bag.

[beatpanda]

This isn't the first time Uber has scabbed during a transit strike. They're openly hostile toward organized labor.

[theorique]

It's not scabbing if it's a totally different service. Would a guy riding a pedicab be scabbing? Am I scabbing if I offer my neighbor a drive to work during a transit strike?

[michaelt]

Uber seems to like getting into politics.

I suspect they see the resulting press coverage as free advertising.

[dreamfactory2]

I hadn't realised they operated in London until this. However I'm now completely put off ever using them by the greedy opportunism here and recognise their name as some kind of creepy übermenschian far-right libertarian cultural import.