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by nate
4429 days ago
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Clayton Christensen's Job to Be Done Analysis http://www.youtube.com/watch?v=f84LymEs67Y It's the famous, what do people hire a milkshake for anecdote from his book Innovator's Solution. That thinking has been instrumental in guiding me to make stuff (Draft) that people have really connected to and helped spread like crazy - all because I've spend considerable time studying the jobs people have and then tried to make those jobs simpler. It's such a simple way of thinking about it, and I think people ignore it because it sounds so simple, but then they routinely create products that are small aesthetic variations of someone elses product. |
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The aha moment really makes customer development make sense.