[carrotleads]

Been influenced by your earlier blog about A/B testing and am using your experiences to guide me to a large extent.

your designs assumes ( correctly I believe) that whoever comes on to 42floors already know what they are looking for. So no need for a video or marketing spiel.

Having thought about it even a new user should get it but have you checked it out, like asked a random to go to your site and track their experience. Or would you term such randoms to most likely not be your customers.