[mrsaint]

When Google replaced other search engines like Altavista back in the last century, one thing that made it so special was that it was fully automated and didn't seem to favor anyone. Nowadays, post-Panda, things seem to have become a lot more murky, and I am not sure whom to thank for that (overzealous SEO folks perhaps who had tried to game Google's algorithm?). I mean seriously, have you ever received one of those "Please remove the link to our website from your website because the link hurts us" requests? At the same time as this article pointed out the new rules don't seem to apply equally, making things even more murky. Curious where we're heading with that...

[bhartzer]

I think you mean post penguin, not post panda. Penguin is all about links, panda is about on site content.

[lazyant]

silly question: how do you know a link hurts you?

[blauwbilgorgel]

Google won't give you the exact links that hurt you. I think if they did, then people would just disavow those specific links and go on spamming (hoping some other links would stick). Not really a lesson to learn there.

They do give you increasingly more information in Webmaster Tools about "unnatural links to your website": https://support.google.com/webmasters/answer/2700611?hl=en They task you to read the guidelines on linking: https://support.google.com/webmasters/answer/66356 and to apply your new-found knowledge to clear any suspicious links from your incoming links list. Then to kindly ask those other webmasters to remove those links (instead of spamming them for link requests). It is like a spammer rehabilitation program :). The spammer mindset is pretty cruel, selfish and destructive. You can't be too nice. That forms a pretty complex game theory with difficult opponents. Yet Google is somehow changing their opponents to clear up the spam they've created and cower in fear every time they announce an algorithmic update.

[moron4hire]

I would like to know as well.

[antjanus]

you kind of don't...that's one of the issues.