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by forgottenpass 4432 days ago
I think this is another example of a popular business practice a few commenters have been pointing out a lot recently: "ignoring the considerable power you wield over other people and expecting them to ignore it too." We saw it with that out of touch ceo [0], as well as both Theresa and Tom Preston-Werner.

In other words, they're using PR-speak because they've started believing it.

[0] https://news.ycombinator.com/item?id=7639962