[ghx]

The headline should read, "Facebook earnings gain as they insert 82% more ads".

There's got to be a point where it just gets too saturated for users, just like Myspace did. Maybe not this time?

[randartie]

Earnings call clearly says ad impressions decreased 17%, but price to advertise has doubled.

[encoderer]

Nope. Try again. They're making higher CPCs and CPMs.

[ZenPro]

To be fair, those figures have been disputed and also called outright fraudulent by a number of parties.

An advertiser recently had an $800,000 invoice struck off because he threatened to sue Facebook. They decided just to let it slide instead of have the public debate.

[Einstalbert]

As with Skype, I wait for the day when another Facebook competitor becomes ubiquitous enough to warrant switching. I am waiting for pretty much anything, so long as it has the market share with friends and family.

[aaronbrethorst]

Well, the most obvious candidate was recently acquired by Facebook, so it might be a few more years.