[vineetdhanawat]

Automated tweet for this article has a custom mjm.ag domain instead of bit.ly for first time. Not sure why that happened https://twitter.com/hnycombinator/status/458827145398484992

[evan_]

That's part of bitly's premium offering.

nytimes.com shortens to http://nyti.ms/1gQdV1r, Amazon shortens to http://amzn.to/1mCftnd, and anything .gov shortens to 1.usa.gov: http://1.usa.gov/1iejWVe

The shortened part is totally interchangable, ie http://bit.ly/1gQdV1r still goes to the NY Times site.

[nandhp]

Looks like a (new?) bit.ly feature (pasting the long url into bit.ly gives the same domain); I'm guessing this is related to the Branded Short Domain feature of Bitly Brand Tools?

https://bitly.com/a/features