[predius]

This is actually a very good content marketing strategy. I'd enjoy being the canonical publisher of these pieces of unique long-form content about an industry that just gets bigger and bigger every year (and interest in it at 3x).

It will make an even bigger name from them outside of the "core" startup community... can piggyback off any big brands, directly from their own, as all they need to do is call someone and say "hey, we're from Basecamp" since so many people love them.