[kawliga]

PR 101 - When something bad happens you do one of three things:

1. Don't talk about it.

2. Spin it.

3. Burn it. - Let the lesser known news sources get the scoop so the big news sources won't want it.

I think they're trying to go with 2. "This is a good thing... Oculus Rift Technology... leaving for other, more important reasons... etc..."

I would have gone with bullet 1.

[cpeterso]

> 3. Burn it. - Let the lesser known news sources get the scoop so the big news sources won't want it.

That's any interesting tactic. Do you have a good example of a company "burning" bad PR?

[chickenboot]

There's a famous (in the UK) example of how prevalent it seems to be in politics: a Labour aide, Jo Moore[1] eventually had to resign after issuing a memo on 9/11 basically saying "today would be a good day to bury bad news"

[1] http://en.wikipedia.org/wiki/Jo_Moore