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by volune 4439 days ago
Why discriminate against new customers? It doesn't seem like a good business case.
2 comments
bluedevil2k 4439 days ago
Getting a new customer is always more expensive than keeping a current customer - it makes good business sense then, to cover the added cost.
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shadesandcolour 4439 days ago
The last time they tried raising prices, everyone threw a hissy fit. This is their way of slowly rolling out a new pricing model. Current users will eventually get the new price, but for right now they feel like Netflix is being loyal to them.

If perspective users really can't justify Netflix at 10 dollars, they probably couldn't justify it at 8 dollars anyways.

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