[afarrell]

It seems like she said that growth hacking wasn't a thing that exists. I suspect that if asked, she would with you that it does exist as an action but that as a title it is nonsensical. A startup's marketing can't be made of hacks for the same reason that if a programmer spends all of her time hacking, she'll end up with an incoherent mess of spaghetti instead of a solid foundation to build more of a business on.