[chrismeller]

FWIW, every idiot pricing things at $9.99 has turned $9 into the same as $10 in my internal price-justification equation. At that level I've hit the point where I need to be able to justify it to myself and it causes me to waver.

$5 is less than the coffee I bought (and <$100 a year) and easy for me to immediately pull the trigger on.

Especially with the prolificity of well-established competitors I would keep the price lower, at least until the product is more established.

[latortuga]

This advice is pure insanity. Never anchor your price against a latte - also never let internet commenters influence you to anchor your price against a latte. Someone discriminating between $5 and $10 for a time tracking application that allows you to bill real customers for real money is emphatically not your target customer.

$10 a month for almost any kind of freelance job is a drop in the bucket. Raise your prices.

[brianbreslin]

agreed. though there is some price discrimination in this market.