[chockablock]

> I still don't like taking on the inventory risk.

In the article they mention that the spaces are often small underused spaces in commercial buildings, and that they try to make revenue-sharing deals with landlords, rather than paying fixed rents.

[inthewoods]

Thanks for pointing that out - that makes it a lot more interesting. Basically they then become a marketing arm for temp space for the landlords - a much better business imho.