Ask HN: What can my non-tec co-founder do before our launch?

[ugdev]

Hey!

We're building a social media platform. Its target group on long term? Anyone. Like Facebook, like Twitter. And the bad thing as usual with this kind of startup ideas: it only works with a lot of people.

I want you to throw in ideas: What can my non technical co-founder do to market the app upfront and after launch? He can only do things where it is not neccessary to develope. What would you do?

Consider all business-related tasks as done (strategy, business model(s), etc.).

Note: he has "fulltime". 3-4 month until launch.

Thanks in advance.

Best regards the ug dev

[morituri]

Sure your long term target group is everyone, but you need to start with one niche group. Your partner can get the ball rolling in user recruitment. You should have a basic site up with your key product proposition and collect emails. - He can speak to different groups of people (a class of students, an interest group etc) to get them onboard in one go. - He can start doing business development - find marketing partners, sponsors, distribution partners, etc.

[ugdev]

What we already did is: set up a pre-registration (~1k mails atm). We're also present on social media platforms.

I'm with you to start with a niche.