| Added a set of questions that customers can answer after starting their Candy Japan subscription. Hopefully this will let me understand them better and help with setting the tone in the way I write, possibly influence product choices and help with marketing. http://i.imgur.com/3wNZrSN.png It's amazing what a nice bunch my customers are. Out of 500 subscribers already 70 have volunteered their time to answer the question set that I just sent out. For typical ecommerce emails, 14% might be the number of people who open an email, but here they not only opened, but clicked through some obscure link on the bottom and spent time answering a long questionnaire for me. I haven't collected the answers yet, but here are the questions. - Why they subscribed - Who will eat the candies? - Do they have kids? - Are they into anime? - Have they been to Japan? - What are their hobbies? Also included some that might help with online advertising: - Age - Gender - Education level - Married? - Social networks they use - Other websites they visit (5 people mentioned Hacker News) I'm thinking of writing up a blog post describing what I learned, will post it later. |
