[jasonwilk]

For the amount of time I spend in an Uber, it doesn't make sense to pay $1 for EVERY ride. Pennies per ride would make more sense.

If I was Uber, I would charge a $1 per year membership fee to ride UberX to take care of insurance and background checks. Based on the amount of users, that should be more than enough to cover insurance and background checks on every ride I take. Would also be nice subscriber revenue for Uber even though it will be trumped by their overall bookings number.

Just my two cents.