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by jasonlbaptiste
4444 days ago
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It's a high ask, but there's a fundamental difference between iAd talked about in this article and the million dollar commitment iAd they started off as. The original vision for iAd was branding campaigns ie-tv and magazine like campaigns. A million dollars minimum and from Apple isn't crazy at first glance. What they're focused on now, especially in this article, is CPI app installs. Totally different markets. |
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