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by jonknee
4444 days ago
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It is, Apple is terrible at advertising sales. I think they thought that would mean they would only get large branding campaigns (Toyota, Coca Cola, McDonalds etc) that would pay high CPMs and that those large advertisers would clamor to reach the high spending iOS users. It failed as hard as an advertising platform can fail, evidences by dropping the minimum from $1,000,000 to $50 and is still not gaining traction. |
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