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by rattray
4441 days ago
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I agree and disagree; file sharing alone was never going to be "enough". But even Search wasn't enough for Google; it's not wrong for companies to expand their offerings. In the case of Dropbox, they need to go head-to-head with the Drive/Docs/Apps provision coming from Google. They're not as well-positioned to do that as they could be, and I'm not sure hackpad will be close to sufficient to get them there. But it's certainly a step in the right direction; documents are moving off the hard drive entirely, and there's no reason Dropbox can't help with the move to the cloud by expanding their offerings with moves exactly like this one. |
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What I don't understand about these acquisitions is how tangential it is to Dropbox's original value prop of being a "dumb" folder that would magically sync all of your files and stay out of your way. Now, instead of Dropbox passively running in the background and letting me do my thing, they want me to start actively engaging with the software.
I agree that it's necessary and overall a smart move, but still a very large and difficult pivot to make.