[hissworks]

Font color: The difference between #333 and #444 is tremendous. #333 against a white background appears black on white. While perhaps you convey a 'weaker' message, it's easier to read.

Editing to add:

The columns Increase Conversions and Understand Your Funnel should be swapped.

You identify two segments of work at the very bottom of the page (one week and two weeks) but in sum it reads like you're just a guy who comes in and sets up GA. Rather than obfuscate this, make it more transparent and up front: I'm a guy who knows GA and I'll guarantee that I'm going to find value in what you're not optimized for, let alone tracking.

Hope this helps and best of luck!

[gk1]

James, that's very helpful -- thank you! Just today I was trying to find the right wording for the column about funnels, so this feedback is right on the mark.

(Aside: Unfortunately the mods didn't deem this right for the front page and took it down, so people who would have otherwise shared helpful feedback now can't do that.)