[jon_black]

For the consumer, this is a great way to feed the ego: "Looky! Looky! I has me a high value stuffs! Therefore, I'd must be wonderfuls! Mmmm I is feeling better in my lifes."

For the owners, this is a great way to find out what stuff people have so advertising can be targeted: "Oh look, Billie has two x's, so companies selling a similar x should really advertise to him/her...and pay us for the privilege"

What I really like about this is that I doubt many of us give a crap about cataloguing our possessions....until there's a freakin' app for it.