[nitid_name]

Doesn't every coffee place in NYC use the same blue coffee cups?

I haven't been in awhile, but I remember the slice of pizza being pretty consistent from shop to shop and something about it being related to the cost of the subway. I could imagine coffee having a similar pricing scheme throughout the city.

[Patrick_Devine]

I'd forgotten about the NYC blue coffee cups, but yes, I think that was the case in the past, or at least, it is according to wikipedia. Here's a link: http://en.wikipedia.org/wiki/Anthora

I'm assuming these guys are targeting the more shi-shi fru-fru latte scene and not your blue collar cuppa cha which I associate with the anthora cups.