[chaostheory]

Your website needs work. The title talks about a story yet there's not much of one. This story needs to be on the front page. I didn't really feel like clicking to read it. It also needs pictures to help convey your words. I need to know why this desk is worth $1495. Why I should buy this instead of something cheaper / more functional but sterile?

1. You need to show off more pieces (how do we know each is unique when all we see is one desk?). It will show character that will compete against the more functional boxed desks which are the same for everyone.

2. You need to show the people working on this. Knowing about an individual (or small group of people) working hard on something 'good' versus thinking of a nameless, unidentifiable huge group of people working in a factory for a big corporation is huge

3. You need to convey the quality somehow. (Show the process or the material?)

4. You need to show Detroit.

5. You need to show what happens when we don't reclaim stuff.

6. Going back to points 4 and 5. You need to show that you're making something good out of the bad.

I'm not a designer, but I know enough to tell you that you need a really good one badly.