[mseebach]

Addressing your points 2-7: This clearly isn't a revolutionary, disruptive startup, it's a clever play to incrementally remove a little friction, but every little helps. It may not remove enough friction to be worthwhile, but I can't fault them for taking a shot.

Point 1: As you suggest, that's probably not such a small population to start out with, and it's not like NYC is the only coffeedrinking city on earth, or that coffee is the only drink enjoyed by city-dwellers.

Point 8: There's almost no point in paying insane NYC rents if you spend the majority of your time in your apartment.