[jan_g]

It does matter when comparing with alternatives. Modular phone with comparable specs to other phones (screen size, cpu, camera, etc) would probably be bigger, thicker, heavier and uglier. In other words, even when a customer is buying a big 5"+ phone, then I think he/she will probably not choose the modular one.

[josefresco]

I think the key is the purchasing model. A "free phone" with contract every 2 years creates a situation where the consumer doesn't value repairing/upgrading their phone.

If you had to pay say $600-$800 for a phone upfront, one is upgradable/repairable and the other is not (but faster/sexier) I think some (maybe many) would choose the former.

[lewaldman]

I think you guys are missing the point here.

The point is: A barebone model for 50 bucks that you could transform in a high-end device expending more money on it when you can afford it.

Also... need more battery life? Why not replace that extra RAM memory module for battery one? Or even... why not to replace the 4 Gb RAM module for one with 1Gb + more battery?

[eric_cc]

I get what you're saying and yet the more I read about this the more I find myself shaking my head thinking how stupid this really is. It's clearly not marketed at me. I will continue to buy standard STRESS-FREE devices.

[Guvante]

Not every device is made to satisfy the entire market.

And they have already acknowledged they plan on having "effort free" choices available for consumers. Probably have a "about the same as a Samsung" option, a cheap option that has the important bells and maybe a minimal option you can build off of.

[adestefan]

I know people that just toss an $800 laptop like it's nothing when something goes wrong. We truly live in a disposable society.

[k-mcgrady]

>> "I know people that just toss an $800 laptop like it's nothing when something goes wrong. We truly live in a disposable society."

Nope. You just happen to know people who can afford to toss an $800 laptop. For most of the 'lower middle class' people I know purchasing a laptop is a big deal and only happens once every 3/4/5 years. Even then they don't spend more than £400. Even when their laptop is practically unusable through age, damaged parts, viruses etc. they continue to use it because £400/$800/a new laptop is a lot of money.

[sp332]

But the only difference is the amount of money, not the attitude. No one thinks "I can afford a new laptop, but I'll rehabilitate this old one anyway."

[dublinben]

I must not be anyone then. I have a (nearly) six-year old Thinkpad that I've upgraded a few times. I could have afforded a new replacement at any time, but I'd rather keep using the machine I already have.

[dlhavema]

i very much agree, products don't tend to last as long as they do anymore, and servicing them tends to cost close to the cost of new ones..

2-3 years ago I got new sony led tv and my wife was under the impression it would be our TV for the next 10-15 years... if major components don't go out in the next 1-3 years i will be happily suprised

[mhurron]

> heavier and uglier

I can give you bigger and thicker since I would expect those too. Neither is really a problem though. One of the benefits of the otterbox case for my Galaxy G3 is that it made the phone thicker, and it's already on the big side.

Heavier though will probably depend on the modules you choose, and ugly, well I thought what they were showing looked kind of good.

Personally, a lack of a SD card is one of the reasons I didn't get the Nexus or an iPhone. There are people that want these types of features and they win when comparing with alternatives.

[Tyrannosaurs]

The interesting thing about the mobile phone market is how big it is and what that means for niches.

There are about 900m Android phones out there. That means if you assume only 10% of the market might be interested in a particular variant of phone, your total addressable market is still 90 million (and growing).

My instinct is that this level of customisation is probably a relatively niche thing but - as outlined above - that doesn't mean that there isn't room for it to be commercially successful.

[jan_g]

Yes, there are people whose needs are different. And I am much in favor of modular design (at least replaceable battery, SD card and USB OTG, but project Ara goes much further), but that does not seem to be the case with mainstream consumer.

[Fuxy]

Modularity has its advantages too. You could always run a bare bones phone with only the hardware you actually use attached to it while having a very good battery.