[tarr11]

I had a hard time with the way this concept was expressed.

I can't imagine directing a designer to create a cost-effective simple and desired result for a transaction and expect to get anything meaningful.

I would like to see specific ideas and use cases in which design improves product, marketing, sales or other business areas.

[hellyeahdude]

That's a great point. And its something I may have to write about. There's a way to achieve this, it just takes practice.