[forgottenpass]

That barometer effect is why I've always considered adblock how end users can "negotiate" with the advertizement networks.

As ads become more intrusive and annoying, more users learn about and install adblockers. As ads become more tolerable, users getting new computers, switching browsers, etc... don't install again. They might not consciously turn blocking off once ads improve, but it's not like the ad industry is going to get significantly better overnight. So it doesn't really matter that users won't turn them off overnight.

Any stamping of feet from the Ad companies about AdBlock strikes me as sour grapes that they're in a weaker negotiation position than: "If you don't want to look at what we tell you to look at, don't visit any websites"